Faced with a nervous, restless cat at home one day, Mr Martinez an independent record producer, discovered that Snickers calmed down almost as soon as he turned up the background music a little. Quickly realising how happy Snickers was with a regular slice of 1980s rock, Mr Martinez set up DogCatRadio to spread the message.
It’s an internet radio station designed to ease the lives of lonely dogs and cats around the world.
DogCatRadio.com goes out live 17 hours each day from a van in the car park of a Los Angeles recording studio.
The station aims to keep pets company while their “parents” head out to work. In between the soothing sound tracks it also offer practical advice to pet owners, plus a liberal sprinkling of the station’s signature sound - barks and meows.